A huge part of the writing life is promoting. As a freelance writer, I use a lot of social marketing tools to promote myself. I write articles for article directories, I blog, I guest post and use tools like Twitter, Mybloglog, BlogCatalog, online community forums and others.
Put On Your Publicist Hat
As a writer, you need to be your own publicist. Today, I'm told that publishers are more likely to sign writers that already have a following. If you show them that you have a Myspace page with 5000 friends and established presence on the internet through book clubs, a blog, an e-course or some other social tools, you'll be more likely to win them over.
If you're not spending at least a few hours a week on promoting yourself, your writing career will likely stall. To move forward and get better gigs, step outside of your comfort zone and act as a publicist for yourself.
*Learn about Web 2.0, social media and about ways you can get noticed in the search engines as well as by your target audience.
*If you're solely ghostwriting today, start publishing free e-zine articles or start a blog of your own.
*If you're starting to get well known in your niche, kick things up a notch and try to get noticed some more.
Writers as creative people can come up with all sorts of ways to increase their profile. Happy Promoting!